A PROPAGANDA RESULTA NA OBRA ASSOCIAL QUE ESCRAVIZA OS HOMENS LIVRES AO BEM COMUM
COMUM A MUITOS MAS NÃO A TODOS
É ESSE O ALTRUÍSMO DO HOMEM QUE MORRE PARA QUE A NOÇÃO VIVA
PROVAS DO FUNCIONAMENTO DA MÁQUINA DE MATAR O SENSO COMUM DAS MASSAS
DENEGRIR OS ANTECESSORES QUE NOS DEIXARAM DE TANGA
SEJAM ELES REPUBLICANOS E LAICOS OU CÉSARES EM BOTÃO
EXAGERANDO AS SUAS FALHAS OU OS SUCESSOS DOS PASSOS QUE SE SEGUIRAM
OU MESMO SEGURAM PER SEGURO....
POIS A CABEÇA DO REI DECAPITADO OU DA REPÚBLICA SEM CORPO NEM ALMA
NOS SESTÉRCIOS QUE PAGAM O SAL QUE DIZEM SER SALARIUM
ASSEGURAM AO LEGIONÁRIO ROMANO OU AO SERVIÇO DO GALO GAULÊS
QUE OS LEÕES DA BABILÓNIA VIVEM ETERNAMENTE NA TERNA CIVILIZAÇÃO
SÍMBOLOS DO PODER QUE SÃO PROPAGANDA
Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, "Propaganda"
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell "Propaganda" lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
This is the first reprint of "Propaganda" in over 30 years and features an introduction by Mark Crispin Miller, author of "The Bush Dyslexicon: Observations on a National Disorder